Dubai Focuses on Attracting High-Spending Tourists Instead of Just Numbers

For its economic plans in 2027, Dubai intends to attract travelers who spend more, return to the city, and may consider living or investing here in the future, rather than solely focusing on the number of tourists.

Issam Kazim, CEO of Dubai's Department of Tourism and Commerce Marketing (DCTCM), states that the city's priority is to attract tourists who recognize the value of Dubai's services and opportunities and establish long-term connections with it. According to him, about 25% of tourists return to Dubai within 12 months.

Dubai's strategy is no longer limited to extensive advertising, social media, and collaborations with celebrities. The city seeks to establish a more direct connection with wealthy investors, family investment offices, and international businesses to better showcase the opportunities for living and economic activity in Dubai.

He mentioned the reopening of schools and the rental market activity as signs of regained confidence. According to the statistics he provided, with the start of school activities in September, over 400,000 new student registrations have occurred, and newly opened schools have created about 17,000 new capacities. Additionally, nearly 300,000 new rental contracts have been registered in the Ejari system.

The hotel sector in Dubai continues to renovate and upgrade existing hotels alongside the development of new projects to be ready for future demand.

Kazim stated that private sector companies have utilized the recent disruptions to advance their projects and improve their infrastructure.

Alongside tourism and hospitality, Dubai is also strengthening its position as an international business hub. Logistics, manufacturing, financial services, and the establishment of headquarters for global companies are key areas of focus in this program.

According to Kazim, Dubai's advantage is not limited to its resident population; the city's geographical location allows companies to access extensive international markets. Dubai is also working with DP World to enhance the role of logistics in its economy.

One of the topics raised in this discussion was the potential delivery of a large number of residential units within a timeframe and the possibility of supply outpacing demand in the real estate market.

Kazim responded that Dubai has faced similar concerns in past economic periods; concerns that were later accompanied by increased demand and supply constraints.

He emphasized that planning for property development should be based on a long-term strategy, not speculation. He stated that the government, in consultation with the private sector and through regular meetings with market players, is working to identify business challenges and advance development plans in line with conditions.
Source: Gulf Times