Dubai launches special campaign 'Proud of UAE' with over 500 brands

If you are looking for special discounts at the best shopping centers in Dubai, the new 'Proud of UAE' campaign will take place citywide from now until May 21, 2026.

The festivals and shopping centers in Dubai have announced that this campaign will include discounts, special offers, and limited-time programs at major shopping centers in Dubai.

Shopping centers such as Dubai Mall, Emirates Mall, City Centre Mirdif, BurJuman, Dubai Festival City Mall, Ibn Battuta Mall, City Walk, Mercato Mall, and City Centre Deira will participate in this event.

Over 500 international, regional, and local brands are participating in this special sale; including the cosmetics brand Ulta Beauty, which will hold its famous '21 Days of Beauty' event in the UAE for the first time until May 13, offering discounts of up to 50% on selected products.

Other special offers include:

Al Jaber Optical: Buy one pair of glasses and get one free + gift

Arabian Oud: Up to 50% off on selected products

American Eagle: Offers such as 'Buy two, get two free' and 'Buy one, get one free'

E City: Free gift with the purchase of electronic products

Additionally, City Walk is hosting a month-long program of discounts and events to celebrate its tenth anniversary, and Al Ghurair Centre will hold a special festival for its 45th anniversary with a shopping campaign and car raffle.

At Dubai Festival City Mall, shoppers can earn 5 times BLUE points on weekdays from May 4 to May 14.